Alice Cross
Freelance PR consultant.
Helping luxury and lifestyle brands tell their story through clear strategy and strong media relationships.
About
Hello! I’m a freelance PR consultant with a background in luxury, fashion and lifestyle communications, and I specialise in getting brands seen in the right places, for the right reasons.Having worked closely with businesses including The Ritz, Royal Ascot, Dubarry and Kiki McDonough, I’m comfortable shaping clear brand narratives, building strong relationships with journalists and stylists, and delivering consistent, high-quality coverage. I take a practical, hands-on approach, from writing and pitching press releases to managing events and long-term media strategy.I enjoy working closely with clients, keeping communication straightforward and collaborative, and focusing on results that genuinely support commercial and brand goals rather than noise for its own sake.A x